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Negative labels influence consumer perception of food, study finds
A rose by any other name may smell as sweet, but a chocolate chip cookie labeled “consumer complaint” won’t taste as good as the exact same product described as “new and improved,” a new study suggests.
Researchers labeled identical saltine crackers and chocolate chip cookies as either “new and improved,” “factory typical” or “consumer complaint” for the study, and then asked participants to taste the food samples and judge each on likability, freshness and a range of other qualities.
CFAES Vice President for Agricultural Administration & Dean Dr. Cathann A. Kress has announced Dr. Devin Peterson, as one of CFAES’ inaugural Dean’s Chairs. Dr. Peterson is a Distinguished Professor of Food, Agricultural and Environmental Sciences in Flavor Science, Faculty Director for the Foods for Health Discovery Themes, Director of the Flavor Research and Education Center, and Co-Director of Nutrient & Phytochemical Analytic Shared Resource. The term of the Dean’s Chair will be four years beginning on September 1, 2020 through August 31, 2024.
By: Sherrie R. Whaley
COLUMBUS—The Ohio State University College of Food, Agricultural, and Environmental Sciences (CFAES) has announced four inaugural Distinguished Professors of Food, Agricultural, and Environmental Sciences.
The title was bestowed on a competitive basis to four full professors who have excelled in teaching, research, or outreach/engagement. In addition, their work has significantly impacted their fields, students, college, university, and/or the public.