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Functional
Food Labels: Experimental Evidence of the Role of Claims and Endorsement Authors: Ratapol P. Teratanavat, Neal H. Hooker, Curtis
P. Haugtvedt, and Derek D. Rucker Abstract: Experimental data evaluating the role of various
aspects of diet-health related information provided on functional food
labels are presented. 285 student subjects were randomly assigned to receive
differing label information from the front of a product and the nutrition
facts for a hypothetical food (tomato juice with added soy protein) with
potential cardio-vascular and anti-cancer benefits. The packaging of the
product was manipulated to contain health claims, phyto-chemical content
claims, or simple product information. [more]
Authors: Ratapol
P. Teratanavat, Neal H. Hooker, Curtis P. Haugtvedt, and Derek D. Rucker Abstract: Functional food has become a topic of increasing
importance for the food industry over the past decade, despite the lack
of a legal definition by FDA. The main characteristic of a functional food
that distinguishes it from conventional food is the potential health benefit,
which can be considered to be a credence attribute of product quality. This
characteristic may only be observed in the long term and cannot be easily
assessed by consumers even after consumption. [more]
Global Market
Opportunities for Functional Foods: Perspectives on Policy and Harmonization
of Health Claims Authors: Ratapol P. Teratanavat,
Neal H. Hooker Abstract: Functional foods are becoming
increasingly available worldwide, despite the lack of a consistent legal
definition. Many countries are aware of the potential demand and supply
of functional foods through requests from both consumers and producers to
revise their food labeling policies regarding healthrelated information.
[more]
