The Ohio State University

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What We Can Do

Market, Regulatory, and Agricultural Economics Studies

Evaluate claim feasibility (health or structure function) of a functional food or component based on scientific evidence through:

Industry tracking

• Assess strategies used to market functional foods

Consumer surveys

• Measure attitudes towards new functional food products
• Evaluate effect of nutrition education through messaging and food labels
• Assess role of claim language and health-related label information on purchase decision